Broadcast Management Group names Kathy Samuels creative services director

Broadcast Management Group has appointed Daytime Emmy Award-winning producer Kathy Samuels as director of Creative Services, expanding a division that supports live broadcasts, streaming, sports, brand activations and enterprise communications. The hire puts a longtime BMG strategist in charge of a business the company says is central to its integrated production model.

Why it matters: - The appointment gives Broadcast Management Group a new leader for a growing Creative Services division that connects creative development with live production and distribution. - BMG is betting on integrated workflows as more clients want one team to handle concept, production, transmission and delivery across broadcast, streaming and live events. - Samuels brings experience that spans television, digital media, branded content and live production, which fits BMG’s push into sports, entertainment, financial services, news and enterprise work.

What happened: - Broadcast Management Group named Kathy Samuels director of Creative Services on July 1, 2026. - Samuels will lead BMG’s Creative Services division and oversee creative strategy, show format development, audience experience design, graphics and branding, talent-driven programming, live event storytelling, content development and distribution. - Samuels had served for the past year as strategic accounts manager at BMG, where she managed client relationships across sports, entertainment, media and enterprise accounts.

The details: - BMG says Samuels will help clients develop, execute and distribute live broadcasts, streaming channels, sports programming, brand activations, live events, enterprise communications and audience experiences. - Her work will be tied closely to BMG’s production, engineering, transmission and operations teams. - Todd Mason, BMG’s chief executive officer, said Samuels’ background in launching shows, building formats, developing talent and leading complex productions makes her a strong fit for the role. - Samuels has nearly three decades of experience as a producer, showrunner, media executive and content strategist. - Her career includes work on nationally recognized programs such as Access Hollywood, Rachael Ray and Katie. - She has held leadership roles at NBC, CBS, ABC, Hasbro and Joyus. - Samuels has won a Daytime Emmy, a Telly and a Davey Award. - BMG says Creative Services has been part of the company for more than 20 years and has produced content for clients including Netflix, Amazon Studios, MGM, IMDb, ESPN, CBS Sports, The Hill, TD Ameritrade, Schwab Network, UBS Financial and the Kansas City Chiefs. - BMG’s broader service stack includes live remote and studio production, master control and playout, media asset management, post-production, graphic design, distribution, systems integration and operations management. - The company is headquartered in Washington, D.C., and operates in New York, Los Angeles, Chicago and Las Vegas. - BMG also says its Network Operations Center and Cloud Control Center™ support scalable, secure media operations for networks, sports properties, studios, OTT platforms, FAST channels and enterprise organizations. - BMG’s social media links in the release include LinkedIn, Instagram, YouTube and X.

Between the lines: - The hire suggests BMG wants Creative Services to be more than a support function and more of a front-end growth driver for client work. - Samuels’ mix of show development and operational experience points to a market where clients want creative ideas that can survive the realities of live production. - BMG is leaning into a pitch that combines storytelling, infrastructure and execution under one roof.

What's next: - Samuels will now shape how BMG packages creative services alongside its production and distribution capabilities. - BMG is likely to keep expanding work across sports, entertainment, financial services, news and enterprise clients as it pushes its integrated model. - The company says the goal is to move clients from concept to audience through a single connected workflow.